AM by Anggiasari (Indonesia)
Designer: Anggia Sari
Year of foundation: 2019
AM is a modest fashion brand. It carries the concept of sustainability by recycling as its design strategy. The designer utilizes denim garments which are rejected due to defects and overstock from local factories with a combination of locally made environmental friendly textiles. AM is designed in the androgyny style, deconstruction style, sporty casual aimed at women of age 20-45 years old for non-formal atmosphere.