Aldrè Indrayana & Cota Cota Studio (Indonesia)
Designer: Aldrie Indrayana
Year of foundation: 2015
Experimentally thematic, dark jokes and issues, as well as sustainable minded brand – those are the words to describe the Indonesian brand Aldrè. Since 2018, Aldrè has been trying to step into a greener sustainable fashion. Aldrè is committed to help society by hiring unskilled job seekers, so when they work with Aldrè, they develop new skills such as sewing, fashion recycle, etc. At Aldrè, every pieces has "upcycle age." This means every customer can upcycle their Aldrè pieces after 1 year with a small amount of money or get a discount voucher if they sent back their unused Aldrè pieces. In their collections, the designers use upcycled pieces from past collections, and quality rejected items by other brands.