BAY (Kyrgyzstan)

Designer: Bay Akerov
Year of foundation: 2019
BAY is a futuristic clothing brand that tries to take the best of the technology and art. Designer Bay Akerov is sure that digital clothes can be more than just a static image. One of his main ideas is to make a material minimalistic set with sensors, to which any looks could be projected with AR glasses.
Mercedes-Benz Fashion Week Russia
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