BAYARTAEV

Designer: Alexander Bayartaev
Year of foundation: 2019
BAYARTAEV is an urban uniform for a rootless tribe. It's elusion of stereotypes / preconceived notions. It's deconstruction and dismantling, without the iconoclastic fervor.
A meta-game.
Functional lack of functionality.
A camouflage that stands out, while remaining unindentifiable.
GLOBAL TALENTS DIGITAL
Mercedes-Benz Fashion Week Russia
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