EMMY THEE (Indonesia)
Year of foundation: 2014
Emmy Thee is an Indonesian brand that introduces contemporary ethnic concepts in its own way. The brand is active in campaigning about sustainable fashion through its collections. The designers use zero waste pattern, textiles from local artisans, reuse production waste for accessories or home decoration and recently recycling used textiles.
Furthermore, the brand is trying to recycle used clothes and change them to the next new look as a sustainability practice. For example, denim jackets are turned into skirts, and jeans are used as appliqués.