A robot rapper, how to wear nature, traditions of Indonesians and much more on Day 2 of Global Talents Digital
06.09.2020
Day 2 of Global Talents Digital saw 28 real-life and digital clothing designers, 15 workshops, 3 startups, 2 NPOs, some virtual models, and a vintage clothes store, sharing their ideas on sustainability.
The participants of Global Talents Digital also used MOD, a digital clothing platform, to create slogans, patterns and various images that can be transferred to their clothing directly from the app, thus supporting the idea of conscious consumption. The app is available at: https://arfa.onelink.me/ISeS/gltv
Workshops
How to make a butterfly from threads of green natural shades using the macramé technique; How to create a black and white waves abstract image from a basic white T-shirt; How the traditions of Indonesian peoples helped them create textiles for a new tradition; How to make a trendy bag using a classic straight-cut high-density cotton shirt and some household elastic bands; How to make a bright headpiece from some fabric with an abstract print; How to make a trendy crop top out of denim shorts with only scissors and threads – these and other workshops are available at https://tinyurl.com/y237b95b
NPO
Fashion Revolution (UK)
Fashion Revolution is only five years old and already the world's largest fashion activism movement. They continue to push for greater transparency through investigative research, inspiring informative content and creative events.
Fashion Revolution was founded in 2013 by Carry Somers and Orsola de Castro in response to the Rana Plaza disaster in Bangladesh. Somers and de Castro both had experience in the fashion industry. For the previous 20 years, Somers's fashion brand Pachacuti had pioneered radical supply chain transparency and de Castro had launched and run the pioneering upcycling label From Somewhere from 1997 until 2014.
Authors of the video are asking #whomademyclothes and invite viewers to join the flashmob to help people understand who keeps the enormous consumption industry going. Mini film shows women picking cotton, manufacturing, sewing and dyeing fabrics. They present their craft while dancing, so as to draw attention to their hard work. The film was sponsored by European Union to spread the Fashion Revolution idea and show the perks of sustainable fashion.
NPO's VIDEO PRESENTATION: https://tinyurl.com/y2bvrzov ; https://www.youtube.com/watch?v=Dcv-vSAQ_Nk
Designers:
BAY (Kyrgyzstan)
Designer: Bay Akerov
BAY is a futuristic clothing brand that tries to incorporate the best of the world of art and technology into its garments. Brand designer Bay Akerov is convinced that digital clothing can be more than just a static image. One of the main ideas of the designer was to create a physical, minimalistic suit with sensors, onto which AR technology can project any outfit.
This special computer-generated short film by BAY showed us a post-apocalyptic underwater landscape, with cities lying deep at the bottom of an ocean.
Within the buildings – a new hope – a collection of skin-tight, metallic and reflective jumpsuits, dresses and jackets, absorbing the environment around them and changing their shape and texture at a push of a button. A brave and dazzling vision of a dress code of the future.
BRAND'S LOOKBOOK: https://tinyurl.com/y6k4gaz6
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3ypouef ; https://www.youtube.com/watch?v=iZEZ-EmAMQk
СHUUDO_YUUDO (Russia)
Designer: Vera Shestova
The artistic macramé brand CHUUDO_YUUDO is a brainchild of Vera Shestova, an art form that presents a new look at the traditional craft of macramé, while stimulating people to strive towards rational consumption at the very same time. The brand adheres to the concept of sustainable development and production in the manufacture of their accessories, and they especially pride themselves on being a zero-waste brand.
Threads and fabrics are sure to get a new life: the designer creates wreaths, shoulder pads, raincoats from recycled materials. A special emphasis is placed on imitating nature and giving "dead" things a new, "living" embodiment.
The punky yet folksy aesthetic was on full show in their new campaign video, which showcased their "floral" knitwear wreaths, capes, rings, and accessories – all looking as though they have been weaved from jungle vines or colorful mosses. One of the fascinators was even shaped like a macramé knit green laurel wreath – a great idea for an ancient Greek or Roman look for the Summer or Fall.
BRAND'S LOOKBOOK: https://tinyurl.com/y5c4mnjr
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy2p92re ; https://www.youtube.com/watch?v=qFgj5cFwcaA
ALASKA (Spain)
Designer: Betiana Pavon
Betiana Pavon is an Argentinian accessories designer, who studied at Fabricademy, Barcelona.
Her collections are often focused on the design, prototyping and development of "head accessories". Re-named as "portable objects", a perfect excuse to crown the head with a distinctive piece, a piece that can be unique, that directly identifies and interacts with its wearer.
The concept of "portable structures" is addressed in terms of typologies and morphologies, which can be built and deconstructed using modules, achieving almost abstract accessories. The inspiration behind this collection stems from the movement of Deconstructivism, which is reflected in organic forms, fragmented, distorted and complex geometries. A product incorporating new technology (hardware: machinery, electronics) and IT design tools (software). The conception of this collection is based on the liberation from geometry and rules in general.
The project uses innovative software and hardware technologies, primarily 3D printing. This method ensures sustainability of production and allows use of recycled and degradable materials.
The video presentation, set against a brutalist background, showed many of these abstract and deconstructed headpieces, some resembling crowns while others looked more like tribal accessories.
BRAND'S LOOKBOOK: https://tinyurl.com/y2umyowy
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4pg56tr ; https://www.youtube.com/watch?v=08IUUa5qc64
Gregorius Vici (Indonesia)
Designer: Gregorius Vici
Gregorius Vici from Indonesia is a brand with a long history. Working directly with fabrics, Vici devoted his new collection to the topic of waste management and ways to create new cost-effective products. In the new collection, the designer often used the patchwork technique in the form of inserts and appliques on clothing.
In this new collection, he collaborates with local batik craftsmen, shoemakers and accessories makers, as well as freelance tailors. Inhabitants of impoverished villages often use leftover textile to create objects using quilt and patchwork techniques. Among them Gregorius found a bekak driver who sold his work to make ends meet. Vici saw fit to buy back his work and use it to create new clothes – as inserts and appliques. Batik fabric, used in this manner, lasts longer and retains its economic value even after becoming a drain. Vici is sure that this way he supports nature and the people around him. The brand is currently planning to move to the next level of sustainability.
The new collection by Vici looks extremely elegant, preserving a unique belle epoque Indonesian charm and elegance. The long, flowing dresses and preppy jackets, all made out of intricate batik, show that the designer has a keen eye for depth and complexity.
Accompanied by traditional accessories, the collection is designed for a grand metropolitan lady of the sustainable future.
BRAND'S LOOKBOOK: https://tinyurl.com/y2sxh3ty
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3lx5v6e ; https://www.youtube.com/watch?v=zWEKIBuMln4
PAINTERS (South Korea)
Designer: Won Jeon
Won Jeon, the creator of PAINTERS of Seoul, studied Fashion Design at the Seoul Mode Fashion Institute (2012-2014) and then Womenswear at London College of Fashion (2014-2018).
PAINTERS is focused on developing specific identity and aesthetic in Womenswear through their collections, proposing a different form of beauty. PAINTERS is trying to create new shapes not affected by other tastes or trends. Not following beautiful faces, garments or proportions, PAINTERS aims to make a new impact to make sure that different people can be accepted within their own level of individual tastes and identity.
The new collection by PAINTERS fits this narrative well, presenting a unique assortment of abstract string-like garments and shapes, which remind those from "Where the Wild Things Are" by Maurice Sendak – in fact, that was the title of one of Won Jeon's previous collections.
BRAND'S LOOKBOOK: https://tinyurl.com/y6czo5js
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y2ve8byd ; https://www.youtube.com/watch?v=9B5bDAfSguc
Emmy Thee & XSProject (Indonesia)
Designer: Emmy Thee
Emmy Thee is an Indonesian brand, which advocates modern principles of ethic consumption. The brand actively supports the idea of sustainable fashion and implements it in its collections. The brand uses local textiles for waste-free production, and accessories or home decorations are created from excess fabric. Emmy Thee has recently started using recycled textiles. In addition, the brand is trying to reduce the amount of clothing it uses and converts used items to create new looks. For example, denim jackets become skirts, and jeans transform into appliqué fabrics.
"Earth is a space that travels with time so that Earth's existence can change over time. To keep Earth sustainable is the responsibility of all the people who live on it. In this case, we try to protect it by using textiles that are processed with natural dyes so as not to pollute the earth," Emmy was quoted as saying in their press release.
BRAND'S LOOKBOOK: https://tinyurl.com/yy3c696b
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yxpatsos ; https://www.youtube.com/watch?v=4opZ-GFgrIw
ZUDI by Judy Tang (China)
Designer: Judy Tang
Judy Tang graduated from Ravensbourne University London with a BA (Hons) in Fashion Design in 2020.
Influenced by her creative foundations in pencil-and-paper illustration, Tang's work aims to exemplify the inseparability of fashion and art. Her designs are, in essence, a distillation of the abstract into the physical – embodiments of free-flowing creativity in concrete form. As an avid live drawer, Judy's fascination with movement and human forms also features heavily in her work.
The idea of the ZUDI by Judy Tang brand is to translate the artistic ideas of minimalism, legibility and discipline into fashion. Brand designer Judy Tang, who is currently based in London, rejects the already habitually eccentric fashion, emphasizing that in the new era of minimalism. Every garment should be thinner and more elegant. In ZUDI's collections, the designer promotes minimalism, which, in accordance with the brand philosophy, should go beyond ideology and become a way of life. This theme is developed in the emphasized multifunctionality of many garments (for example, a dress can be easily folded and turned into a handbag), clearly demonstrating how minimalism penetrates into various spheres of life.
BRAND'S LOOKBOOK: https://tinyurl.com/y56qhlcp
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y5wdqwco ; https://www.youtube.com/watch?v=L4PNd5NkgjI
Recycle.Object (Russia)
Designer: Polina Cherpovitskaya
Launched at the peak of the quarantine, Recycle.Object is a Russian brand of jewelry made from recycled plastic that the brand's team creates by hand in their own workshop in Moscow. The brand donates five percent of its sales to a waste sorting foundation.
Recycled plastic yields massive earrings, letter pendants and two-tone brooches, which look like marble. Cherpovitskaya uses rhodium-plated copper from South Korea as additional materials. It is believed to be less allergenic than materials like silver.
While creating the brand's first collection, Polina was guided by her own preferences and came up with jewelry that she would wear herself every day – miniature hoop earrings and chain earrings, brooches and pendants, made in black and white. In addition, following the customers' wishes, the brand produced larger earrings and is planning to add necklaces and bracelets to the assortment in the near future.
BRAND'S LOOKBOOK: https://tinyurl.com/y5jr87ug
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3m4hnsf ; https://www.youtube.com/watch?v=PS5C_wIp8FY
CHANDENIE (Netherlands)
Designer: Chandenie Graves
In the future Chandenie, founder of Chandenie Graves, sees herself as a digital clothing designer or a digital artist. In her Digital Recycling collection, she adheres to the principles of reusing digital templates and garments. Anyone is invited to join the creation of an environmentally safe and protected planet – regardless of their occupation and origin.
The CHANDENIE lookbook and video-art-show presented four distinct looks inspired by the techwear trend. The virtual models showed them off on a surrealistic acid island, and every garment brought to mind the futuristic worlds of cyberpunk fiction with their sheer mesh tops and glistening, metallic catsuits.
BRAND'S LOOKBOOK: https://tinyurl.com/y2ohq87s
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3rjfft4 ; https://www.youtube.com/watch?v=_8bVsTE3wjU
NCYZIP (Ukraine)
Designers: Natasha Fishenko and Masha Timoshenko
NCYZIP is a building block set, whose parts can be connected to each other in a variety of ways. A jacket can become a jumpsuit, dress, coat or vest: the only limit is your imagination. The main goal of the brand is to change the modern consumption model. The brand's designers have abandoned the concept of seasonal collections, so the NCYZIP customer does not have to buy a new corduroy coat if corduroy is in fashion: it is enough to simply use the corduroy fabric segment to create a totally new garment.
BRAND'S LOOKBOOK: https://tinyurl.com/y5olrtnf
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy35b4ss ; https://www.youtube.com/watch?v=BXH8wVfkSMo
CHéCHI (Nigeria)
Designer: Uchechi Arinze
CHéCHI is a Nigerian sustainable functional apparel brand that embraces the concept of slow fashion. The brand produces a new collection once every 4 months and sells up to 85% of the rest before starting work on a new capsule. The brand uses locally sourced fabrics at affordable prices. In collaboration with local textile factories, designers create fabrics that are then converted into comfortable clothes for their customers.
All items are produced in limited editions to reduce stock leftovers and enhance uniqueness. This year, the company is planning to start using a second factory and create limited editions from unsold models from previous seasons. CHéCHI designers want women to buy fewer things but wear them longer, so that value becomes the deciding factor.
BRAND'S LOOKBOOK: https://tinyurl.com/y2vdjet4
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy4zlbn2 ; https://www.youtube.com/watch?v=B3pephz1qZo
Shweta Chaklader (India)
Designer: Shweta Chaklader
Shweta Chaklader is a brand that adheres to the concept of slow fashion and works on individual orders, devoting enough time to each piece and putting heart and soul into the work. Its mission is to educate the millennial generation about the dangers of fast fashion and about the slow lifestyle, and help them express themselves through the brand's products, created in the spirit of the philosophy of slow fashion.
Shweta Chaklader offers luxury Pret-Couture, Ready-to-wear, bridal and customized clothing. Her collections specialize mainly around western and contemporary ethnic clothing to give outfits a global flair. The brand aims to give a nostalgic touch to its designs to connect to people's hearts.
Clothing is created from materials that many would consider waste: scraps, torn clothes, fabrics with manufacturing or dyeing defects.
BRAND'S LOOKBOOK: https://tinyurl.com/y2r3znat
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4jbbfc8 ; https://www.youtube.com/watch?v=seCoMLQZzqQ
Lila Ziyagil & Bensu Gök (Turkey)
Designer: Lila Ziyagil
Virtual designer Lila Ziyagil presented her NEON WASTE collection of digital clothing, which pits sustainable and fast fashion against each other. Looking at catwalk shows from a new angle, the designer has created an entire choreographic show based on some bold dance moves.
The virtual presentation showed off some stark streetwear outfits, all modeled by a virtual fashion doll. The garments incorporated many rave party elements, such as the acid-green tops and cow skin print bottoms.
BRAND'S LOOKBOOK: https://tinyurl.com/y23kjy8r
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yygpdxdc ; https://www.youtube.com/watch?v=EUdDig5t3AY
VALENTINS (Israel)
Designer: Valentin Karabanov
VALENTINS is a digital-only fashion brand that works at the intersection of apparel design, bespoke projects, digital transformation and 3D training in fashion. The brand's designer wants to promote digital fashion and its enduring values, saying that people today consume millions of pixels every day, and it's time for the fashion industry to finally switch to digital technology.
The presentation, shown as a driving video in which the driver experiences several encounters with virtual models through a dashcam, was augmented with AR technology, so that every single look could be examined separately.
BRAND'S LOOKBOOK: https://tinyurl.com/y6gz4pjo
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4b9snod ; https://www.youtube.com/watch?v=q9w57x3rDIQ
404 STUDIO (Spain)
Designer: Anaïs Vauxcelles
The designers of the young Spanish brand 404 STUDIO create unique hand-knitted items, rethinking existing traditions in a modern context. All collections of the brand are based on films (for example, the classic surrealist masterpiece by Alejandro Jodorowski "Holy Mountain"). The brand's motto "Quality is more important than quantity" is embodied in the collaboration of 404 STUDIO designers with local craftsmen, their use of sustainable materials, and the maintenance of circular fashion principles. The clothes from the latest collection were created entirely from yarns from previous seasons, while the accessories were crafted from re-melted plastic.
Their new lookbook video, titled "Guerillas" and presented in a DIY style, showed several models wearing the most unusual knitwear – slippers and headscarves – which all seemed to fit each other perfectly and naturally.
BRAND'S LOOKBOOK: https://tinyurl.com/y5d2hwjo
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y5yq9w7w ; https://www.youtube.com/watch?v=jD5M7SK_FvI
Ginger Ocean (Russia)
Designer: Tatiana Elfimova
The Russian brand Ginger Ocean specializes in swimwear made from Italian fabrics, mainly from reclaimed fishing nets and other recycled materials (ECONYL© yarn). Ginger Ocean is moving away from mass production in favor of quality and originality. The philosophy of the brand is tied to creating unique and quality swimwear which looks timeless. The brand supports environmental initiatives by donating part of the proceeds from sales to Healthy Seas volunteer divers who gather abandoned fishing nets from the bottom of the seas.
The campaign video suited this concept well, with mermaid models fishing up nets from the deep oceanic blue.
BRAND'S LOOKBOOK: https://tinyurl.com/y3kv9v2g
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y2pz22jc ; https://www.youtube.com/watch?v=wqCakqueWHc
KOLO Berlin (Germany)
Designer: Aigerim Usabaev
The aesthetic of KOLO Berlin is strongly influenced by architecture and urban life: the brand creates minimalist timeless looks and supports sustainable fashion. To combat overproduction and ensure uniqueness, the brand releases only one limited collection per year, made in the brand's own studio in Berlin.
BRAND'S LOOKBOOK: https://tinyurl.com/y27fkjyg
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y6xdjd3q ; https://www.youtube.com/watch?v=QW-MnGRT-g4
Mira Fedotova (Russia)
Designer: Miroslava Fedotova
For her collections, Mira Fedotova uses stinging nettle, organic cotton, lyocell, and stock Italian fabrics. The brand takes care of the entire life cycle of its items – that means it provides a free repair service and accepts garments for recycling and resale. The brand also strives for waste-free production: it does not throw away leftover materials, but keeps them to create a collection using the patchwork technique.
BRAND'S LOOKBOOK: https://tinyurl.com/yxm8v2uj
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3k8n2f9 ; https://www.youtube.com/watch?v=Z8eAg90dTKc
Olivia Barthe (Spain)
Designer: Olivia Barthe Cuatrecasas
Olivia Barthe launched her eponymous jewelry brand in Barcelona in 2016. The deep desire for self-expression, which appeared in the most unpredictable moment of the designer's life, resulted in jewelry filled with emotional meanings.
Olivia experiments with sculptural elements, explores spontaneous forms, honestly tells her clients about the materials and techniques used. All designs are produced in her studio by hand, and jewelry is created in small quantities, always from high quality materials (for example, recycled silver with gilding). The brand sees its task in reducing waste by limiting production, so all of its products are made exclusively to order.
BRAND'S LOOKBOOK: https://tinyurl.com/y4pt8dzf
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4a4bl9l ; https://www.youtube.com/watch?v=eRtSvU8qw00
Redbutton (Nigeria)
Designer: Chioma Ogbudimkpa
Redbutton is an African brand that blends the traditional aesthetic with patterns and art from other countries. The brand supports the concept of sustainable fashion and is guided by the principles of ethical and responsible work. Designers are constantly exploring new possibilities, being the first to try alternative sustainable materials and radically changing the way they use local fabrics.
Arguably the first in Africa, the brand created a jacket made from water hyacinths and adorned with buttons made of coconut shells. This not only reflects genuine design innovation, but commitment to develop more eco-friendly options for circular fashion in Africa.
BRAND'S LOOKBOOK: https://tinyurl.com/y45waxuv
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y22s3b9p ; https://www.youtube.com/watch?v=DRQ_2IY1X3c
Ría Studio & Piñatex (Russia – UK)
Designer: Yekaterina Breslavets
Ría Studio is a contemporary lifestyle brand that aims to foster a shift towards more sustainable products. Sustainability, simple shapes, natural colors, craftsmanship and ethics define Ría Studio's values and mission. The brand manufactures bags and accessories by hand using the innovative, natural and sustainable Piñatex nonwoven fabric. Its garments are made from pineapple leaves, a byproduct of the agricultural industry, to ensure zero-waste production.
BRAND'S LOOKBOOK: https://tinyurl.com/y5h9onw2
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y568q8k7 ; https://www.youtube.com/watch?v=NZSodQEORHM
brevno (Russia)
Designers: Fyodor Smirnov and Artyom Korovin
brevno is a brand of optical frames and sunglasses handmade from wood and recycled plastic. The main principles of the brand are environmental friendliness and individuality; therefore, each model is made by hand.
BRAND'S LOOKBOOK: https://tinyurl.com/y5gdxk4m
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y636e982 ; https://www.youtube.com/watch?v=qf30pQgTh3g
UNHUEMAN (USA)
In 2020, when the UNHUEMAN studio began its work, it created a collection dedicated to the evolution of fashion in the digital age. The next stage of UNHUEMAN's development envisages the release of a digital capsule that will combine fashion and technology, and also inspire designers to create new collections in the real world.
BRAND'S LOOKBOOK: https://tinyurl.com/y5jadyxw
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy5cm3ne ; https://www.youtube.com/watch?v=Tz5A3nxh-AE
ARTO (Peru)
Designer: Lady Ann Pachas Tito
ARTO is a start-up Peruvian brand that creates conceptual streetwear and sportswear from sustainable materials. In their work, the designers of the brand use textiles and things rejected by local producers and consumers to give them a new life. The philosophy of ARTO is based on constant eco-dynamics, mixing styles to create a new culture, and revising traditional Peruvian values.
ARTO is a non-demographic brand and also a paradox. The motto of "THIS IS NOT FASHION" manifests its desire to communicate the problems of the modern world through functional and wearable art pieces. Its generations live in an ephemeral context. Every limited-edition piece is made through reconstruction and upcycling of second life clothing and end of roll textiles. It is important to note that zero waste patterns are also part of the process. In relation with the brand's knitted pieces, they are made of Peruvian organic cotton. ARTO's oversized silhouettes, playful details, eye-catching patchwork and hand painted pieces are ethically crafted in Lima, Peru by textile artisans and local visual artists.
BRAND'S LOOKBOOK: https://tinyurl.com/y3ky2dkl
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y6yqtjvx ; https://www.youtube.com/watch?v=dnr-hnkGIdA
Angela Reyna (Mexico)
Designer: Angela Reyna
Angela Reyna's goal is to become an agent of change, to do something for the future of Earth. The brand embraces sustainable fashion principles, uses sustainable materials (such as vegan leather and organic fabrics), creates slow off-season fashion, strives to minimize production waste, and is also involved in the Who Made My Clothes campaign.
BRAND'S LOOKBOOK: https://tinyurl.com/y2zz43el
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4mstgve ; https://www.youtube.com/watch?v=Yoa5GPEFeh0
FNMeka (USA)
FNMeka is a robot rapper who is known for his extravagant style and Hypebeast aesthetics.
With his green hair and eyes, lots of tattoos, and a hand made of gold, he looks like a cyborg. FNMeka embraces the ambiguity of being a virtual influencer and his social media presence extends beyond social media – in 2019, he released two rap songs.
In 2019, FNMeka released two tracks on SoundCloud, which were called Internet and Moonwalkin'. His musical style and genre align with SoundCloud rap and mumble rap. Meka sah something in common with other computer-generated and animated musicians like Lil Miquela and Gorillaz. At the moment, FNMeka has 150,000 Instagram followers and 672,800 TikTok subscribers.
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4ehu3cx ; https://www.youtube.com/watch?v=OCO2329W36o
STROGO vintage (Russia)
STROGO vintage is a Moscow based online clothing store offering handpicked vintage & secondhand goods. Their vintage showroom at 17 Pokrovka Street contains unique finds that are given a second life – PRADA, VERSACE, GUCCI, FENDI, ISSEY MIYAKE, YVES SAINT LAURENT, DIOR, LOUIS VUITTON, HERMES – from the 80s, 90s and 00s.
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4maapfq ; https://www.youtube.com/watch?v=qt5nyASfQGw
SOUND.ON & Leen Nizameddin (Canada – UAE)
Designer: Leen Nizameddin
SOUND.ON was founded in 2018 as a socially responsible and sustainable streetwear brand. Using vintage, stock and used materials, the designer has created an innovative and expressive collection of meticulously restored pieces.
By eliminating the need to produce raw materials, the brand contributes to reducing air emissions, water pollution and greenhouse gas emissions. The priority of SOUND.ON is not fast profits, but sustainable pleasure.
BRAND'S LOOKBOOK: https://tinyurl.com/yxnue6cr
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y26dqmlm ; https://www.youtube.com/watch?v=1DkZuz1juj8
Polina Gorkovenko (Russia)
Designer: Polina Gorkovenko
Polina Gorkovenko is a designer of sustainable women's clothing and the founder of her namesake brand. When creating products, Polina focuses on the study of human consciousness, emotionality and mental health. The brand uses various sustainable materials, such as ethical silk, whose production does not kill silkworm larvae, and jersey, which is made from 100% post-industrial biological waste, split in special conditions.
An important part of the brand's production is the use of the ancient tissue manipulation technique (smock pleating). Moving away from electric sewing machines, the designer creates modern wardrobe pieces that are characterized by their slow-fashion approach, unique texture and concept.
BRAND'S LOOKBOOK: https://tinyurl.com/y3rgwdps
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yxbbokqk ; https://www.youtube.com/watch?v=ZD_9dbmML8s
Startups
Easysize startup (Denmark)
Easyzise is the world's finest algorithm for real-time return monitoring. The idea was to combine data from all over the world to determine patterns and predictability among customers. And by adding machine learning capabilities, the algorithm grew stronger for every new client that joined Easysize. Easysize's plans are to not only change a business for a single company by helping them be more profitable and sustainable, but also shape the industry at large and help educate customers to encourage responsible consumption.
STARTUP'S VIDEO PRESENTATION: https://tinyurl.com/y59j86je ; https://www.youtube.com/watch?v=069P4T-1ax8
Nofir (Norway)
The startup of Nofir was founded in 2008 with the purpose of establishing a nationwide system for collecting discarded equipment in Norway. Over 15,000 tons of plastic equipment from the fishing and fish farming industry is discarded each year in Norway alone. In 2012, Nofir was granted support from European Union through the Eco Innovation scheme.
Since then, Nofir has collected materials all over Europe. Nofir's activities concentrate on looking for and cooperating with companies, fishermen, and fish farmers in Europe who need a safe way to dispose of fishing equipment. Since 2011-2015 Nofir has collected around 20,250 tons of fishing equipment from 4 continents: Europe, Africa, Asia and America.
STARTUP'S VIDEO PRESENTATION: https://tinyurl.com/y4cpyumz ; https://www.youtube.com/watch?v=ep2TTCyahNc
The music for the event is provided by Maxim Rakhmatullin (https://www.instagram.com/rhmtllin/ & https://www.instagram.com/kruzhok_radio/).
Please, find the photos at the link below: https://tinyurl.com/y3gdg5tu
Please, stay tuned and follow the latest updates at our official websites: https://globaltalents.digital/, http://russianfashioncouncil.ru/en/ and on the social media:
The participants of Global Talents Digital also used MOD, a digital clothing platform, to create slogans, patterns and various images that can be transferred to their clothing directly from the app, thus supporting the idea of conscious consumption. The app is available at: https://arfa.onelink.me/ISeS/gltv
Workshops
How to make a butterfly from threads of green natural shades using the macramé technique; How to create a black and white waves abstract image from a basic white T-shirt; How the traditions of Indonesian peoples helped them create textiles for a new tradition; How to make a trendy bag using a classic straight-cut high-density cotton shirt and some household elastic bands; How to make a bright headpiece from some fabric with an abstract print; How to make a trendy crop top out of denim shorts with only scissors and threads – these and other workshops are available at https://tinyurl.com/y237b95b
NPO
Fashion Revolution (UK)
Fashion Revolution is only five years old and already the world's largest fashion activism movement. They continue to push for greater transparency through investigative research, inspiring informative content and creative events.
Fashion Revolution was founded in 2013 by Carry Somers and Orsola de Castro in response to the Rana Plaza disaster in Bangladesh. Somers and de Castro both had experience in the fashion industry. For the previous 20 years, Somers's fashion brand Pachacuti had pioneered radical supply chain transparency and de Castro had launched and run the pioneering upcycling label From Somewhere from 1997 until 2014.
Authors of the video are asking #whomademyclothes and invite viewers to join the flashmob to help people understand who keeps the enormous consumption industry going. Mini film shows women picking cotton, manufacturing, sewing and dyeing fabrics. They present their craft while dancing, so as to draw attention to their hard work. The film was sponsored by European Union to spread the Fashion Revolution idea and show the perks of sustainable fashion.
NPO's VIDEO PRESENTATION: https://tinyurl.com/y2bvrzov ; https://www.youtube.com/watch?v=Dcv-vSAQ_Nk
Designers:
BAY (Kyrgyzstan)
Designer: Bay Akerov
BAY is a futuristic clothing brand that tries to incorporate the best of the world of art and technology into its garments. Brand designer Bay Akerov is convinced that digital clothing can be more than just a static image. One of the main ideas of the designer was to create a physical, minimalistic suit with sensors, onto which AR technology can project any outfit.
This special computer-generated short film by BAY showed us a post-apocalyptic underwater landscape, with cities lying deep at the bottom of an ocean.
Within the buildings – a new hope – a collection of skin-tight, metallic and reflective jumpsuits, dresses and jackets, absorbing the environment around them and changing their shape and texture at a push of a button. A brave and dazzling vision of a dress code of the future.
BRAND'S LOOKBOOK: https://tinyurl.com/y6k4gaz6
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3ypouef ; https://www.youtube.com/watch?v=iZEZ-EmAMQk
СHUUDO_YUUDO (Russia)
Designer: Vera Shestova
The artistic macramé brand CHUUDO_YUUDO is a brainchild of Vera Shestova, an art form that presents a new look at the traditional craft of macramé, while stimulating people to strive towards rational consumption at the very same time. The brand adheres to the concept of sustainable development and production in the manufacture of their accessories, and they especially pride themselves on being a zero-waste brand.
Threads and fabrics are sure to get a new life: the designer creates wreaths, shoulder pads, raincoats from recycled materials. A special emphasis is placed on imitating nature and giving "dead" things a new, "living" embodiment.
The punky yet folksy aesthetic was on full show in their new campaign video, which showcased their "floral" knitwear wreaths, capes, rings, and accessories – all looking as though they have been weaved from jungle vines or colorful mosses. One of the fascinators was even shaped like a macramé knit green laurel wreath – a great idea for an ancient Greek or Roman look for the Summer or Fall.
BRAND'S LOOKBOOK: https://tinyurl.com/y5c4mnjr
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy2p92re ; https://www.youtube.com/watch?v=qFgj5cFwcaA
ALASKA (Spain)
Designer: Betiana Pavon
Betiana Pavon is an Argentinian accessories designer, who studied at Fabricademy, Barcelona.
Her collections are often focused on the design, prototyping and development of "head accessories". Re-named as "portable objects", a perfect excuse to crown the head with a distinctive piece, a piece that can be unique, that directly identifies and interacts with its wearer.
The concept of "portable structures" is addressed in terms of typologies and morphologies, which can be built and deconstructed using modules, achieving almost abstract accessories. The inspiration behind this collection stems from the movement of Deconstructivism, which is reflected in organic forms, fragmented, distorted and complex geometries. A product incorporating new technology (hardware: machinery, electronics) and IT design tools (software). The conception of this collection is based on the liberation from geometry and rules in general.
The project uses innovative software and hardware technologies, primarily 3D printing. This method ensures sustainability of production and allows use of recycled and degradable materials.
The video presentation, set against a brutalist background, showed many of these abstract and deconstructed headpieces, some resembling crowns while others looked more like tribal accessories.
BRAND'S LOOKBOOK: https://tinyurl.com/y2umyowy
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4pg56tr ; https://www.youtube.com/watch?v=08IUUa5qc64
Gregorius Vici (Indonesia)
Designer: Gregorius Vici
Gregorius Vici from Indonesia is a brand with a long history. Working directly with fabrics, Vici devoted his new collection to the topic of waste management and ways to create new cost-effective products. In the new collection, the designer often used the patchwork technique in the form of inserts and appliques on clothing.
In this new collection, he collaborates with local batik craftsmen, shoemakers and accessories makers, as well as freelance tailors. Inhabitants of impoverished villages often use leftover textile to create objects using quilt and patchwork techniques. Among them Gregorius found a bekak driver who sold his work to make ends meet. Vici saw fit to buy back his work and use it to create new clothes – as inserts and appliques. Batik fabric, used in this manner, lasts longer and retains its economic value even after becoming a drain. Vici is sure that this way he supports nature and the people around him. The brand is currently planning to move to the next level of sustainability.
The new collection by Vici looks extremely elegant, preserving a unique belle epoque Indonesian charm and elegance. The long, flowing dresses and preppy jackets, all made out of intricate batik, show that the designer has a keen eye for depth and complexity.
Accompanied by traditional accessories, the collection is designed for a grand metropolitan lady of the sustainable future.
BRAND'S LOOKBOOK: https://tinyurl.com/y2sxh3ty
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3lx5v6e ; https://www.youtube.com/watch?v=zWEKIBuMln4
PAINTERS (South Korea)
Designer: Won Jeon
Won Jeon, the creator of PAINTERS of Seoul, studied Fashion Design at the Seoul Mode Fashion Institute (2012-2014) and then Womenswear at London College of Fashion (2014-2018).
PAINTERS is focused on developing specific identity and aesthetic in Womenswear through their collections, proposing a different form of beauty. PAINTERS is trying to create new shapes not affected by other tastes or trends. Not following beautiful faces, garments or proportions, PAINTERS aims to make a new impact to make sure that different people can be accepted within their own level of individual tastes and identity.
The new collection by PAINTERS fits this narrative well, presenting a unique assortment of abstract string-like garments and shapes, which remind those from "Where the Wild Things Are" by Maurice Sendak – in fact, that was the title of one of Won Jeon's previous collections.
BRAND'S LOOKBOOK: https://tinyurl.com/y6czo5js
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y2ve8byd ; https://www.youtube.com/watch?v=9B5bDAfSguc
Emmy Thee & XSProject (Indonesia)
Designer: Emmy Thee
Emmy Thee is an Indonesian brand, which advocates modern principles of ethic consumption. The brand actively supports the idea of sustainable fashion and implements it in its collections. The brand uses local textiles for waste-free production, and accessories or home decorations are created from excess fabric. Emmy Thee has recently started using recycled textiles. In addition, the brand is trying to reduce the amount of clothing it uses and converts used items to create new looks. For example, denim jackets become skirts, and jeans transform into appliqué fabrics.
"Earth is a space that travels with time so that Earth's existence can change over time. To keep Earth sustainable is the responsibility of all the people who live on it. In this case, we try to protect it by using textiles that are processed with natural dyes so as not to pollute the earth," Emmy was quoted as saying in their press release.
BRAND'S LOOKBOOK: https://tinyurl.com/yy3c696b
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yxpatsos ; https://www.youtube.com/watch?v=4opZ-GFgrIw
ZUDI by Judy Tang (China)
Designer: Judy Tang
Judy Tang graduated from Ravensbourne University London with a BA (Hons) in Fashion Design in 2020.
Influenced by her creative foundations in pencil-and-paper illustration, Tang's work aims to exemplify the inseparability of fashion and art. Her designs are, in essence, a distillation of the abstract into the physical – embodiments of free-flowing creativity in concrete form. As an avid live drawer, Judy's fascination with movement and human forms also features heavily in her work.
The idea of the ZUDI by Judy Tang brand is to translate the artistic ideas of minimalism, legibility and discipline into fashion. Brand designer Judy Tang, who is currently based in London, rejects the already habitually eccentric fashion, emphasizing that in the new era of minimalism. Every garment should be thinner and more elegant. In ZUDI's collections, the designer promotes minimalism, which, in accordance with the brand philosophy, should go beyond ideology and become a way of life. This theme is developed in the emphasized multifunctionality of many garments (for example, a dress can be easily folded and turned into a handbag), clearly demonstrating how minimalism penetrates into various spheres of life.
BRAND'S LOOKBOOK: https://tinyurl.com/y56qhlcp
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y5wdqwco ; https://www.youtube.com/watch?v=L4PNd5NkgjI
Recycle.Object (Russia)
Designer: Polina Cherpovitskaya
Launched at the peak of the quarantine, Recycle.Object is a Russian brand of jewelry made from recycled plastic that the brand's team creates by hand in their own workshop in Moscow. The brand donates five percent of its sales to a waste sorting foundation.
Recycled plastic yields massive earrings, letter pendants and two-tone brooches, which look like marble. Cherpovitskaya uses rhodium-plated copper from South Korea as additional materials. It is believed to be less allergenic than materials like silver.
While creating the brand's first collection, Polina was guided by her own preferences and came up with jewelry that she would wear herself every day – miniature hoop earrings and chain earrings, brooches and pendants, made in black and white. In addition, following the customers' wishes, the brand produced larger earrings and is planning to add necklaces and bracelets to the assortment in the near future.
BRAND'S LOOKBOOK: https://tinyurl.com/y5jr87ug
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3m4hnsf ; https://www.youtube.com/watch?v=PS5C_wIp8FY
CHANDENIE (Netherlands)
Designer: Chandenie Graves
In the future Chandenie, founder of Chandenie Graves, sees herself as a digital clothing designer or a digital artist. In her Digital Recycling collection, she adheres to the principles of reusing digital templates and garments. Anyone is invited to join the creation of an environmentally safe and protected planet – regardless of their occupation and origin.
The CHANDENIE lookbook and video-art-show presented four distinct looks inspired by the techwear trend. The virtual models showed them off on a surrealistic acid island, and every garment brought to mind the futuristic worlds of cyberpunk fiction with their sheer mesh tops and glistening, metallic catsuits.
BRAND'S LOOKBOOK: https://tinyurl.com/y2ohq87s
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3rjfft4 ; https://www.youtube.com/watch?v=_8bVsTE3wjU
NCYZIP (Ukraine)
Designers: Natasha Fishenko and Masha Timoshenko
NCYZIP is a building block set, whose parts can be connected to each other in a variety of ways. A jacket can become a jumpsuit, dress, coat or vest: the only limit is your imagination. The main goal of the brand is to change the modern consumption model. The brand's designers have abandoned the concept of seasonal collections, so the NCYZIP customer does not have to buy a new corduroy coat if corduroy is in fashion: it is enough to simply use the corduroy fabric segment to create a totally new garment.
BRAND'S LOOKBOOK: https://tinyurl.com/y5olrtnf
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy35b4ss ; https://www.youtube.com/watch?v=BXH8wVfkSMo
CHéCHI (Nigeria)
Designer: Uchechi Arinze
CHéCHI is a Nigerian sustainable functional apparel brand that embraces the concept of slow fashion. The brand produces a new collection once every 4 months and sells up to 85% of the rest before starting work on a new capsule. The brand uses locally sourced fabrics at affordable prices. In collaboration with local textile factories, designers create fabrics that are then converted into comfortable clothes for their customers.
All items are produced in limited editions to reduce stock leftovers and enhance uniqueness. This year, the company is planning to start using a second factory and create limited editions from unsold models from previous seasons. CHéCHI designers want women to buy fewer things but wear them longer, so that value becomes the deciding factor.
BRAND'S LOOKBOOK: https://tinyurl.com/y2vdjet4
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy4zlbn2 ; https://www.youtube.com/watch?v=B3pephz1qZo
Shweta Chaklader (India)
Designer: Shweta Chaklader
Shweta Chaklader is a brand that adheres to the concept of slow fashion and works on individual orders, devoting enough time to each piece and putting heart and soul into the work. Its mission is to educate the millennial generation about the dangers of fast fashion and about the slow lifestyle, and help them express themselves through the brand's products, created in the spirit of the philosophy of slow fashion.
Shweta Chaklader offers luxury Pret-Couture, Ready-to-wear, bridal and customized clothing. Her collections specialize mainly around western and contemporary ethnic clothing to give outfits a global flair. The brand aims to give a nostalgic touch to its designs to connect to people's hearts.
Clothing is created from materials that many would consider waste: scraps, torn clothes, fabrics with manufacturing or dyeing defects.
BRAND'S LOOKBOOK: https://tinyurl.com/y2r3znat
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4jbbfc8 ; https://www.youtube.com/watch?v=seCoMLQZzqQ
Lila Ziyagil & Bensu Gök (Turkey)
Designer: Lila Ziyagil
Virtual designer Lila Ziyagil presented her NEON WASTE collection of digital clothing, which pits sustainable and fast fashion against each other. Looking at catwalk shows from a new angle, the designer has created an entire choreographic show based on some bold dance moves.
The virtual presentation showed off some stark streetwear outfits, all modeled by a virtual fashion doll. The garments incorporated many rave party elements, such as the acid-green tops and cow skin print bottoms.
BRAND'S LOOKBOOK: https://tinyurl.com/y23kjy8r
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yygpdxdc ; https://www.youtube.com/watch?v=EUdDig5t3AY
VALENTINS (Israel)
Designer: Valentin Karabanov
VALENTINS is a digital-only fashion brand that works at the intersection of apparel design, bespoke projects, digital transformation and 3D training in fashion. The brand's designer wants to promote digital fashion and its enduring values, saying that people today consume millions of pixels every day, and it's time for the fashion industry to finally switch to digital technology.
The presentation, shown as a driving video in which the driver experiences several encounters with virtual models through a dashcam, was augmented with AR technology, so that every single look could be examined separately.
BRAND'S LOOKBOOK: https://tinyurl.com/y6gz4pjo
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4b9snod ; https://www.youtube.com/watch?v=q9w57x3rDIQ
404 STUDIO (Spain)
Designer: Anaïs Vauxcelles
The designers of the young Spanish brand 404 STUDIO create unique hand-knitted items, rethinking existing traditions in a modern context. All collections of the brand are based on films (for example, the classic surrealist masterpiece by Alejandro Jodorowski "Holy Mountain"). The brand's motto "Quality is more important than quantity" is embodied in the collaboration of 404 STUDIO designers with local craftsmen, their use of sustainable materials, and the maintenance of circular fashion principles. The clothes from the latest collection were created entirely from yarns from previous seasons, while the accessories were crafted from re-melted plastic.
Their new lookbook video, titled "Guerillas" and presented in a DIY style, showed several models wearing the most unusual knitwear – slippers and headscarves – which all seemed to fit each other perfectly and naturally.
BRAND'S LOOKBOOK: https://tinyurl.com/y5d2hwjo
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y5yq9w7w ; https://www.youtube.com/watch?v=jD5M7SK_FvI
Ginger Ocean (Russia)
Designer: Tatiana Elfimova
The Russian brand Ginger Ocean specializes in swimwear made from Italian fabrics, mainly from reclaimed fishing nets and other recycled materials (ECONYL© yarn). Ginger Ocean is moving away from mass production in favor of quality and originality. The philosophy of the brand is tied to creating unique and quality swimwear which looks timeless. The brand supports environmental initiatives by donating part of the proceeds from sales to Healthy Seas volunteer divers who gather abandoned fishing nets from the bottom of the seas.
The campaign video suited this concept well, with mermaid models fishing up nets from the deep oceanic blue.
BRAND'S LOOKBOOK: https://tinyurl.com/y3kv9v2g
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y2pz22jc ; https://www.youtube.com/watch?v=wqCakqueWHc
KOLO Berlin (Germany)
Designer: Aigerim Usabaev
The aesthetic of KOLO Berlin is strongly influenced by architecture and urban life: the brand creates minimalist timeless looks and supports sustainable fashion. To combat overproduction and ensure uniqueness, the brand releases only one limited collection per year, made in the brand's own studio in Berlin.
BRAND'S LOOKBOOK: https://tinyurl.com/y27fkjyg
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y6xdjd3q ; https://www.youtube.com/watch?v=QW-MnGRT-g4
Mira Fedotova (Russia)
Designer: Miroslava Fedotova
For her collections, Mira Fedotova uses stinging nettle, organic cotton, lyocell, and stock Italian fabrics. The brand takes care of the entire life cycle of its items – that means it provides a free repair service and accepts garments for recycling and resale. The brand also strives for waste-free production: it does not throw away leftover materials, but keeps them to create a collection using the patchwork technique.
BRAND'S LOOKBOOK: https://tinyurl.com/yxm8v2uj
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y3k8n2f9 ; https://www.youtube.com/watch?v=Z8eAg90dTKc
Olivia Barthe (Spain)
Designer: Olivia Barthe Cuatrecasas
Olivia Barthe launched her eponymous jewelry brand in Barcelona in 2016. The deep desire for self-expression, which appeared in the most unpredictable moment of the designer's life, resulted in jewelry filled with emotional meanings.
Olivia experiments with sculptural elements, explores spontaneous forms, honestly tells her clients about the materials and techniques used. All designs are produced in her studio by hand, and jewelry is created in small quantities, always from high quality materials (for example, recycled silver with gilding). The brand sees its task in reducing waste by limiting production, so all of its products are made exclusively to order.
BRAND'S LOOKBOOK: https://tinyurl.com/y4pt8dzf
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4a4bl9l ; https://www.youtube.com/watch?v=eRtSvU8qw00
Redbutton (Nigeria)
Designer: Chioma Ogbudimkpa
Redbutton is an African brand that blends the traditional aesthetic with patterns and art from other countries. The brand supports the concept of sustainable fashion and is guided by the principles of ethical and responsible work. Designers are constantly exploring new possibilities, being the first to try alternative sustainable materials and radically changing the way they use local fabrics.
Arguably the first in Africa, the brand created a jacket made from water hyacinths and adorned with buttons made of coconut shells. This not only reflects genuine design innovation, but commitment to develop more eco-friendly options for circular fashion in Africa.
BRAND'S LOOKBOOK: https://tinyurl.com/y45waxuv
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y22s3b9p ; https://www.youtube.com/watch?v=DRQ_2IY1X3c
Ría Studio & Piñatex (Russia – UK)
Designer: Yekaterina Breslavets
Ría Studio is a contemporary lifestyle brand that aims to foster a shift towards more sustainable products. Sustainability, simple shapes, natural colors, craftsmanship and ethics define Ría Studio's values and mission. The brand manufactures bags and accessories by hand using the innovative, natural and sustainable Piñatex nonwoven fabric. Its garments are made from pineapple leaves, a byproduct of the agricultural industry, to ensure zero-waste production.
BRAND'S LOOKBOOK: https://tinyurl.com/y5h9onw2
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y568q8k7 ; https://www.youtube.com/watch?v=NZSodQEORHM
brevno (Russia)
Designers: Fyodor Smirnov and Artyom Korovin
brevno is a brand of optical frames and sunglasses handmade from wood and recycled plastic. The main principles of the brand are environmental friendliness and individuality; therefore, each model is made by hand.
BRAND'S LOOKBOOK: https://tinyurl.com/y5gdxk4m
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y636e982 ; https://www.youtube.com/watch?v=qf30pQgTh3g
UNHUEMAN (USA)
In 2020, when the UNHUEMAN studio began its work, it created a collection dedicated to the evolution of fashion in the digital age. The next stage of UNHUEMAN's development envisages the release of a digital capsule that will combine fashion and technology, and also inspire designers to create new collections in the real world.
BRAND'S LOOKBOOK: https://tinyurl.com/y5jadyxw
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yy5cm3ne ; https://www.youtube.com/watch?v=Tz5A3nxh-AE
ARTO (Peru)
Designer: Lady Ann Pachas Tito
ARTO is a start-up Peruvian brand that creates conceptual streetwear and sportswear from sustainable materials. In their work, the designers of the brand use textiles and things rejected by local producers and consumers to give them a new life. The philosophy of ARTO is based on constant eco-dynamics, mixing styles to create a new culture, and revising traditional Peruvian values.
ARTO is a non-demographic brand and also a paradox. The motto of "THIS IS NOT FASHION" manifests its desire to communicate the problems of the modern world through functional and wearable art pieces. Its generations live in an ephemeral context. Every limited-edition piece is made through reconstruction and upcycling of second life clothing and end of roll textiles. It is important to note that zero waste patterns are also part of the process. In relation with the brand's knitted pieces, they are made of Peruvian organic cotton. ARTO's oversized silhouettes, playful details, eye-catching patchwork and hand painted pieces are ethically crafted in Lima, Peru by textile artisans and local visual artists.
BRAND'S LOOKBOOK: https://tinyurl.com/y3ky2dkl
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y6yqtjvx ; https://www.youtube.com/watch?v=dnr-hnkGIdA
Angela Reyna (Mexico)
Designer: Angela Reyna
Angela Reyna's goal is to become an agent of change, to do something for the future of Earth. The brand embraces sustainable fashion principles, uses sustainable materials (such as vegan leather and organic fabrics), creates slow off-season fashion, strives to minimize production waste, and is also involved in the Who Made My Clothes campaign.
BRAND'S LOOKBOOK: https://tinyurl.com/y2zz43el
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4mstgve ; https://www.youtube.com/watch?v=Yoa5GPEFeh0
FNMeka (USA)
FNMeka is a robot rapper who is known for his extravagant style and Hypebeast aesthetics.
With his green hair and eyes, lots of tattoos, and a hand made of gold, he looks like a cyborg. FNMeka embraces the ambiguity of being a virtual influencer and his social media presence extends beyond social media – in 2019, he released two rap songs.
In 2019, FNMeka released two tracks on SoundCloud, which were called Internet and Moonwalkin'. His musical style and genre align with SoundCloud rap and mumble rap. Meka sah something in common with other computer-generated and animated musicians like Lil Miquela and Gorillaz. At the moment, FNMeka has 150,000 Instagram followers and 672,800 TikTok subscribers.
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4ehu3cx ; https://www.youtube.com/watch?v=OCO2329W36o
STROGO vintage (Russia)
STROGO vintage is a Moscow based online clothing store offering handpicked vintage & secondhand goods. Their vintage showroom at 17 Pokrovka Street contains unique finds that are given a second life – PRADA, VERSACE, GUCCI, FENDI, ISSEY MIYAKE, YVES SAINT LAURENT, DIOR, LOUIS VUITTON, HERMES – from the 80s, 90s and 00s.
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y4maapfq ; https://www.youtube.com/watch?v=qt5nyASfQGw
SOUND.ON & Leen Nizameddin (Canada – UAE)
Designer: Leen Nizameddin
SOUND.ON was founded in 2018 as a socially responsible and sustainable streetwear brand. Using vintage, stock and used materials, the designer has created an innovative and expressive collection of meticulously restored pieces.
By eliminating the need to produce raw materials, the brand contributes to reducing air emissions, water pollution and greenhouse gas emissions. The priority of SOUND.ON is not fast profits, but sustainable pleasure.
BRAND'S LOOKBOOK: https://tinyurl.com/yxnue6cr
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/y26dqmlm ; https://www.youtube.com/watch?v=1DkZuz1juj8
Polina Gorkovenko (Russia)
Designer: Polina Gorkovenko
Polina Gorkovenko is a designer of sustainable women's clothing and the founder of her namesake brand. When creating products, Polina focuses on the study of human consciousness, emotionality and mental health. The brand uses various sustainable materials, such as ethical silk, whose production does not kill silkworm larvae, and jersey, which is made from 100% post-industrial biological waste, split in special conditions.
An important part of the brand's production is the use of the ancient tissue manipulation technique (smock pleating). Moving away from electric sewing machines, the designer creates modern wardrobe pieces that are characterized by their slow-fashion approach, unique texture and concept.
BRAND'S LOOKBOOK: https://tinyurl.com/y3rgwdps
BRAND'S VIDEO PRESENTATION: https://tinyurl.com/yxbbokqk ; https://www.youtube.com/watch?v=ZD_9dbmML8s
Startups
Easysize startup (Denmark)
Easyzise is the world's finest algorithm for real-time return monitoring. The idea was to combine data from all over the world to determine patterns and predictability among customers. And by adding machine learning capabilities, the algorithm grew stronger for every new client that joined Easysize. Easysize's plans are to not only change a business for a single company by helping them be more profitable and sustainable, but also shape the industry at large and help educate customers to encourage responsible consumption.
STARTUP'S VIDEO PRESENTATION: https://tinyurl.com/y59j86je ; https://www.youtube.com/watch?v=069P4T-1ax8
Nofir (Norway)
The startup of Nofir was founded in 2008 with the purpose of establishing a nationwide system for collecting discarded equipment in Norway. Over 15,000 tons of plastic equipment from the fishing and fish farming industry is discarded each year in Norway alone. In 2012, Nofir was granted support from European Union through the Eco Innovation scheme.
Since then, Nofir has collected materials all over Europe. Nofir's activities concentrate on looking for and cooperating with companies, fishermen, and fish farmers in Europe who need a safe way to dispose of fishing equipment. Since 2011-2015 Nofir has collected around 20,250 tons of fishing equipment from 4 continents: Europe, Africa, Asia and America.
STARTUP'S VIDEO PRESENTATION: https://tinyurl.com/y4cpyumz ; https://www.youtube.com/watch?v=ep2TTCyahNc
The music for the event is provided by Maxim Rakhmatullin (https://www.instagram.com/rhmtllin/ & https://www.instagram.com/kruzhok_radio/).
Please, find the photos at the link below: https://tinyurl.com/y3gdg5tu
Please, stay tuned and follow the latest updates at our official websites: https://globaltalents.digital/, http://russianfashioncouncil.ru/en/ and on the social media:
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