The Vtoroye Dykhanie Foundation aims at conscious consumption as a lifestyle. Since 2015, the Foundation has been developing an infrastructure for collection of unneeded clothes. Cuttently, their system is being used by 200+ thousand people in 18 Russian region every day. The Foundation collects undemanded clothes, supports people from vulnerable families offering them employment assistance, as well as help with social issues, and they also recyle textiles that can't be used further.